Identity

• Establish a brand voice: Informal, transparent, chill.
• Visuals:

Target Audience

• Identify buyer personas
• Address current pain points through our offerings.

Analysis of LinkedIn demographics from our ad campaigns could help us determine our receptive audiences and modify targets/try new things to reach other targets. Meanwhile, we will build relationships on LinkedIn with like-minded people. Relationships could bloom into partnerships. I'll explore tools that could help with Twitter demographics analysis, if available.

Social Media

Twitter

Initial Steps 22/02 - 26/02

• Create the main account
• Adjust Logo & cover
• All the members of the community should follow us/invite them
• The core team has to have a related account to Web3 Con Canarias